Leader+Team Coaching
Transforming Team Dynamics: How We Helped a Sales Team Increase Revenue by $1.6M YoY
The Challenge
Our organization was enlisted by a Fortune 500 communications company to closely collaborate with their struggling sales team, which ranked 9th out of 10 divisions. The team's persistent underperformance reflected challenging dynamics within their ranks.
It became evident that team dynamics were hindering progress due to a lack of clear direction resulting from misaligned priorities of the senior leader. As a consequence, team morale suffered, employee engagement waned, communication faltered, and the team consistently fell short of their sales targets. The overall organizational goals remained elusive and demotivating.
Our intervention focused on revitalizing team dynamics by fostering open communication, enhancing collaboration, and realigning goals to reinvigorate motivation and drive performance. By addressing these underlying challenges head-on, we aimed to uplift morale, reengage the team, and catalyze their journey from 9th place towards becoming a top-performing sales division.
the solution
Our intervention aimed to revitalize the leadership approach within this team, rebuild their dynamics, and reestablish a sense of purpose and clarity. Our primary objectives were to reorient the senior leader's leadership approach, empowering him to establish clear goals, improving communication channels within the team, and fostering a culture of engagement and alignment.
By addressing these issues head-on, we aimed to rekindle the team's enthusiasm, elevate their performance, and establish a robust foundation for future success. Through a focused series of coaching sessions, we guided the senior leader, helping him prioritize critical initiatives and optimize resource allocation for the team.
Concurrently, we facilitated team workshops focused on enhancing communication, fostering collaboration, and aligning individual roles with the team's objectives. By creating an inclusive and safe space for open dialogue, we encouraged team members to share their perspectives and ideas, which in turn enhanced their engagement and unleashed their collective creative potential.
"Working with David has improved my delegation and ability to hold people accountable towards achieving results. His ability to understand the audience and their motivations are helping me change the approach I take as a leader when working with my team."